Rich content, powerful brands, social strategies and companion screens shaped creativity and restructured television consumption in the world in 2012. Social, connected, and synchronized ; television keeps reinventing itself in a context in which digital imposes its own mark and rhythm. Discover key essentials of TV consumption and best performing contents worldwide, with case studies of international best performing multiplatform and social contents. A presentation by Eurodata TV Worldwide
Speakers
Amandine Cassi Head of International Research , Médiamétrie / Eurodata TV Worldwide
Speakers
Amandine Cassi Head of International Research , Médiamétrie / Eurodata TV Worldwide
Category
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Technologie