Rupert Murdoch, the 83-year-old media tycoon, just proved he still has the power, the sway and the influence to completely shake up the media world. His company 21st Century Fox offered to buy Time Warner Inc, the owner of the original 24-hour news channel CNN, HBO, and the Warner Brothers film studios, for more than $75m - a move that would unite two of the world's most powerful media conglomerates. But US media giant Time Warner has rejected the $85 per share offer, so if Murdoch wants success, he may well need to increase his offer up to $100 per share. So, what is driving Murdoch? How can he win his takeover bid? And how would the takeover of Time Warner reshape the media landscape? On Counting the Cost we talk to Claire Enders, the founder of Enders Analysis, a telecoms, media and technology firm, and explore the ramifications of Fox's bid for Time Warner. Also on Counting the Cost: Africa aid: Who is helping who? And Malaysia Airlines: How many shocks can one airline handle?