Kendrick Lamar & Reebok join forces with acclaimed director Anthony Mandler to take you on a journey through Kendrick Lamar's hometown of Compton.
Inspired as a kid to beat the odds & rise above the crime & poverty of his hometown of Compton, Kendrick Lamar knew he had to find his passion. Now that he’s at the top, he’s helping Reebok spread the word that the same is necessary to help urban youths reach their own potential.
Locking himself in the studio, Kendrick Lamar built himself into one of the most popular rappers in the world. Kids in Compton & all over the country need to have the means necessary to find their own passions & follow them & should have the right role models to inspire them. Staying off the streets & in the studio, on the field, or in the gym is what it’s all about.
Check out Kendrick Lamar’s ode to Compton, “I Am”, highlighting the standout students at Kendrick Lamar’s alma mater, Centennial High School. Reebok & Kendrick Lamar are committed to inspiring a new generation of voices...
“Reebok has a history of helping kids in the community realize their potential is limitless,” says Kendrick. “I saw what the brand was doing & I wanted to be a part of it & make it even stronger. It’s as simple as that.”
Further information @ http://www.kendricklamar.com/ or http://topdawgmusic.com/ or http://www.aftermath-entertainment.com/ or http://fitness.reebok.fr/kendrick-lamar/
Inspired as a kid to beat the odds & rise above the crime & poverty of his hometown of Compton, Kendrick Lamar knew he had to find his passion. Now that he’s at the top, he’s helping Reebok spread the word that the same is necessary to help urban youths reach their own potential.
Locking himself in the studio, Kendrick Lamar built himself into one of the most popular rappers in the world. Kids in Compton & all over the country need to have the means necessary to find their own passions & follow them & should have the right role models to inspire them. Staying off the streets & in the studio, on the field, or in the gym is what it’s all about.
Check out Kendrick Lamar’s ode to Compton, “I Am”, highlighting the standout students at Kendrick Lamar’s alma mater, Centennial High School. Reebok & Kendrick Lamar are committed to inspiring a new generation of voices...
“Reebok has a history of helping kids in the community realize their potential is limitless,” says Kendrick. “I saw what the brand was doing & I wanted to be a part of it & make it even stronger. It’s as simple as that.”
Further information @ http://www.kendricklamar.com/ or http://topdawgmusic.com/ or http://www.aftermath-entertainment.com/ or http://fitness.reebok.fr/kendrick-lamar/
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Musique