TAKE THE LEAD - ADDICTIVE TV REMIX

Made in 2006, this is the award winning viral advert created by Addictive TV. After seeing their bootleg film remix work, New Line Cinema in Hollywood - one of the main US studios - contacted Addictive TV and asked them to audiovisually remix the, at the time, new Antonio Banderas film TAKE THE LEAD. This was the first time a Hollywood studio had ever done this, letting someone else sample and remix a film. The audiovisual track was used in promotion of the movie worldwide. TAKE THE LEAD is based on the true story of ballroom dancer Pierre Dulaine, also the subject of the award-winning documentary Mad Hot Ballrooom, who volunteers to teach in a New York City school and ends up creating a new style of ballroom hip-hop dance with his students.