• 9 years ago
Paninaro was a youth scene that took its name from a group of youngsters that would meet at the Panino cafè (Panino in Italian means Sandwich) in Milan, Italy in the early 1980s. The group's meeting place later moved to Piazza San Babila, where Burghy, a now-defunct Italian fast food chain, had just opened its first restaurant; it then became a full-fledged subculture, which spread across Milan and other Italian cities. The name of the social group underlines the fact that its members welcomed a consumeristic globalised way of life; the fast-food sandwich is a symbol of this, as opposed to traditional national slow food heritage. The Paninaro scene developed in tandem with the consumerism of the 1980s, fostered by the expansion of a less regulated market through Reaganomics and Thatcherism and was eagerly embraced by the children of middle-class and upper-class professionals. The Paninaro movement was also diffused in some European countries, inspiring the 1986 cult song "Paninaro" by Pet Shop Boys. Others favorite songs of Paninari were "Wild Boys by Duran Duran, "It's a sin" by Pet Shop Boys, "samurai" by Michael Cretu, "The Edge of Heaven" by Wham!, and "C'mon c'mon" by Bronski Beat.

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