Korea In Depth
K-beauty leads global trends
Korean cosmetics have carved out a solid foothold in the global market with novel ideas such as 'cushion compacts' 'BB cream' and 'CC cream'. Exports have been soaring over the years, making the industry a greater growth engine for the country. Why are consumers around the world in love with Korea's beauty goods?
K-beauty leads global trends
Korean cosmetics have carved out a solid foothold in the global market with novel ideas such as 'cushion compacts' 'BB cream' and 'CC cream'. Exports have been soaring over the years, making the industry a greater growth engine for the country. Why are consumers around the world in love with Korea's beauty goods?
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