Behind The Scenes of Guinness "Music Machine"
Agence : The Mill
Red Bee Media director Steve Cope has directed the new Guinness 'Music Machine’ commercial on behalf of IIBBDO Dublin. The spot merges top-end visual effects by The Mill and clever in-camera touches to create a visual representation of the life inside a pint of Guinness.
The commercial was shot at a green screen studio using three stuntman, various rigs and one authentic drum. A CG replica of stuntman had to be modeled, textured and rigged. Real stuntman were used for the foreground shots, while all the characters in the background are CG. Animators worked on over 50 shots; 10 of which were completely CG. Guinness ‘Music Machine’ took over eight weeks too complete in post production.
Red Bee Media director Steve Cope has directed the new Guinness 'Music Machine’ commercial on behalf of IIBBDO Dublin. The spot merges top-end visual effects by The Mill and clever in-camera touches to create a visual representation of the life inside a pint of Guinness.
The commercial was shot at a green screen studio using three stuntman, various rigs and one authentic drum. A CG replica of stuntman had to be modeled, textured and rigged. Real stuntman were used for the foreground shots, while all the characters in the background are CG. Animators worked on over 50 shots; 10 of which were completely CG. Guinness ‘Music Machine’ took over eight weeks too complete in post production.
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