NEW YORK, Sept. 30, 2015 /3BL Media/ - Recently at the New York Film Festival (NYFF) Convergence, a brand-new short film series – entitled The Toyota Effect – debuted from award-winning directors Kief Davidson (A Lego Brickumentary, Open Heart), Steve James (Life Itself, Hoop Dreams) and Ross Kauffman (Born Into Brothels, The E-Team).
The Toyota Effect premiered at NYFF in conjunction with a panel that was moderated by Bob Garfield, Host of NPR’s “On The Media” and featured Marjorie Schussel, Director, Integrated Brand Communications at Toyota, Kief Davidson and Ross Kauffman. Entitled “Brand Meets Story: How Filmmakers and Brands Are Reinventing Digital Content”, the panel explored how content marketing campaigns, like The Toyota Effect, are marrying creative freedom with meaningful brand communications to tell “stories that matter.”
Read more: http://bit.ly/1OaTdOY
? 2015 | 3BL Media/Toyota | All Rights Reserved
The Toyota Effect premiered at NYFF in conjunction with a panel that was moderated by Bob Garfield, Host of NPR’s “On The Media” and featured Marjorie Schussel, Director, Integrated Brand Communications at Toyota, Kief Davidson and Ross Kauffman. Entitled “Brand Meets Story: How Filmmakers and Brands Are Reinventing Digital Content”, the panel explored how content marketing campaigns, like The Toyota Effect, are marrying creative freedom with meaningful brand communications to tell “stories that matter.”
Read more: http://bit.ly/1OaTdOY
? 2015 | 3BL Media/Toyota | All Rights Reserved
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