Lily James Announced as the New Face of My Burberry Fragrance Campaign

British actress Lily James is officially the new face Burberry. This is her first beauty campaign as spokesmodel for the luxury British brand .

Best known for her roles in "Cinderella" and "Downton Abbey," Lilly James has been chosen to front the My Burberry fragrance that is said to be inspired by a London garden at dusk.

The campaign for My Burberry Black will debut this August, and it will be shot by the Peruvian photographer Mario Testino.