A new logo for Saint-Gobain

Briefing an advertising agency is not an easy task. Take a visual tour to see what Saint-Gobain expected when it asked its agency to create (come up with) a (its) new tailor-made look!.
“The advertising agency’s daunting task was to create a new Saint-Gobain logo that:
Is innovative, yet remains true to its core values,
Is proud of its heritage,
Retains the famous bridge,
which represents habitat,
Is corporate, yet not overly so, and
Brings color, yet embodies elegance.”