Mercedes-Benz today announces its Spring/Summer 2017 Fashion Campaign and Film, Burning Desire, presenting the new CLA. Shot by renowned Swedish director Christian Larson, the campaign features style rebels and partners, the English musician Eliot Sumner, and the German model Lucie Von Alten. In the spotlight is the rebel of the Mercedes-Benz family, the CLA. A four-door-coupe offering impeccable performance, its eye-catching sporty design and fierce attitude has been further enhanced by the strength of desire that burns between Eliot Sumner and Lucie Von Alten. Both powerful individualists, they share with the CLA a rebellious urge to stand out from the crowd.
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