Watching the McDonald’s commercials, the most intriguing thing I walked away with was that McDonald’s is generally not interested in advertising about how tasty or delicious their food is. Their main goal is always to resonate with different demographics by connecting the presence of McDonald’s with different relationships, moods and feelings.
If you ask me, that is pure genius, but the downside is that this approach resulted in a pile of tonally jumbled up commercials with no single vision to tie everything together in a coherent way that would tell you that all these stories came from the same brand. The only thing you have with which to connect these stories is the presence of the McDonald’s logo in these commercials and that’s it.
So the question is, why am I critiquing their commercials when in the end, they got the job done. They got the people to believe that McDonald’s is more than what it appears to be on a surface level. They got the people to believe that you’re not just having a McDonald’s burger, but you’re actually performing some necessary subconscious ritual which is always going to be a part of your life, no matter how small or big, but it is always going to be an integral part of it.
This perspective that I presented in the animated video was not to criticize McDonald’s food or their image or anything like that, but it was simply to exhibit my own love as a filmmaker for great stories. Because no matter how uninteresting I think their stories are, there is so much that we can learn from them on a deeper level.
So if you liked it, be sure to leave something thought provoking about McDonald’s in the comments and follow my channel so you can stay tuned to some storytelling philosophy every now and then. In the hopes to connect with story lovers all over the world, this is Mr. Zeecon, in the making of a great story.
www.zeeconstory.com
If you ask me, that is pure genius, but the downside is that this approach resulted in a pile of tonally jumbled up commercials with no single vision to tie everything together in a coherent way that would tell you that all these stories came from the same brand. The only thing you have with which to connect these stories is the presence of the McDonald’s logo in these commercials and that’s it.
So the question is, why am I critiquing their commercials when in the end, they got the job done. They got the people to believe that McDonald’s is more than what it appears to be on a surface level. They got the people to believe that you’re not just having a McDonald’s burger, but you’re actually performing some necessary subconscious ritual which is always going to be a part of your life, no matter how small or big, but it is always going to be an integral part of it.
This perspective that I presented in the animated video was not to criticize McDonald’s food or their image or anything like that, but it was simply to exhibit my own love as a filmmaker for great stories. Because no matter how uninteresting I think their stories are, there is so much that we can learn from them on a deeper level.
So if you liked it, be sure to leave something thought provoking about McDonald’s in the comments and follow my channel so you can stay tuned to some storytelling philosophy every now and then. In the hopes to connect with story lovers all over the world, this is Mr. Zeecon, in the making of a great story.
www.zeeconstory.com
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Creativity