TALKING EDGE: Can Zalora take on brick-and-mortar, and win?

With high internet penetration rates, and a plethora of online stores, including brick-and-mortar retailers that are choosing to go online, Malaysia has all it takes to see an e-commerce boom. But that is hardly the case. We speak to Zalora chief Giulio Xiloyannis to get his thoughts on the matter, and also to find out how Zalora fends off its competition.