Volkswagen Wants To Beat Tesla and lead The Electric Vehicle
Tesla is making waves as the only automaker devoted solely to electric vehicles, but once the industry's heavy hitters step in, it's going to be a whole different game.
Herbert Diess, Volkswagen's brand chief, believes the German automaker can beat Tesla at its own game once it settles into its plan to sell a whole bunch of electric cars, the Financial Times reports. "Anything Tesla can do, we can surpass," Diess said in Germany at a press conference.
"[Tesla] is a competitor we take seriously. Tesla comes from a high-priced segment, however they are moving [to less expensive cars]," Diess continued. "It's our ambition, with our new architecture, to stop them there, to rein them in."
Herbert Diess, Volkswagen's brand chief, believes the German automaker can beat Tesla at its own game once it settles into its plan to sell a whole bunch of electric cars, the Financial Times reports. "Anything Tesla can do, we can surpass," Diess said in Germany at a press conference.
"[Tesla] is a competitor we take seriously. Tesla comes from a high-priced segment, however they are moving [to less expensive cars]," Diess continued. "It's our ambition, with our new architecture, to stop them there, to rein them in."