Snapchat is bringing its cute Snapbot vending machines to Europe, letting Snapchatters in the region get their hands on a pair of Spectacles for the first time.
The unusual distribution strategy for the camera-equipped glasses follows on from a similar initiative in the US. On Friday (2 June) bots landed simultaneously in London, Venice, Paris, Barcelona and Berlin.
The bright yellow machines will be popping up in "surprising locations" throughout Europe this summer. The notoriously secretive company is not releasing the locations ahead of time, instead teasing them on a dedicated website which users can check 24-hours ahead of landing time.
Spectacles were launched by Snapchat last year to coincide with the firm rebranding its parent company as Snap Inc. The glasses cost £129.99 a pop and are basically hip round set sunglasses complete with an embedded video camera, which lets users capture Snaps on the go.
The Snapbot experience lets shoppers preview videos captured by Spectacles and virtually "try on" the eyewear.
The first London bot landed in the capital's South Bank next to the iconic London Eye ferris wheel. Where hundreds had queued when the push hit the States in LA's Venice Beach, Londoners were more reserved in their enthusiasm, with no queues to be seen.
The unusual distribution strategy for the camera-equipped glasses follows on from a similar initiative in the US. On Friday (2 June) bots landed simultaneously in London, Venice, Paris, Barcelona and Berlin.
The bright yellow machines will be popping up in "surprising locations" throughout Europe this summer. The notoriously secretive company is not releasing the locations ahead of time, instead teasing them on a dedicated website which users can check 24-hours ahead of landing time.
Spectacles were launched by Snapchat last year to coincide with the firm rebranding its parent company as Snap Inc. The glasses cost £129.99 a pop and are basically hip round set sunglasses complete with an embedded video camera, which lets users capture Snaps on the go.
The Snapbot experience lets shoppers preview videos captured by Spectacles and virtually "try on" the eyewear.
The first London bot landed in the capital's South Bank next to the iconic London Eye ferris wheel. Where hundreds had queued when the push hit the States in LA's Venice Beach, Londoners were more reserved in their enthusiasm, with no queues to be seen.
Category
🗞
News