MINI Electric Concept Film

MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead. And the MINI Electric Concept also brings the iconic design, city-dwelling heritage and customary go-kart feeling of the MINI brand into the electric mobility age. MINI will present an all-electric series-production model in 2019. Urban mobility is ingrained into the MINI brand’s DNA; the city is its natural habitat. Indeed, this environment and the specific demands it places on a car provided the canvas from which the MINI design team brought the MINI Electric Concept to life. The responsive drive system, sublimely judged suspension tuning and use of aerodynamic add-ons produce driving dynamics very much in the MINI mould and a fine operating range. It all comes together to make the MINI Electric Concept a highly attractive, zero-emission solution to the current challenges facing personal mobility in our cities and their surroundings.