Morning Agenda: Where’s the Next Big Deal for Fancy Coffee?
- 7 years ago
Morning Agenda: Where’s the Next Big Deal for Fancy Coffee?
Taylor Palmer, an analyst at the research firm IBISWorld, says that such companies offer higher-priced products that customers can regularly afford:
“Affordable luxury brands like Blue Bottle are pricing their coffee high enough
that consumers feel like they’re splurging, but low enough that that splurge can be rolled up into their weekly budget.”
Worth noting: Blue Bottle was advised by JPMorgan Chase, the only bank to work on the transaction.
• A way to shore up its North American market, where it has struggled with mediocre growth in sales
• A freshening of its product line while under pressure from investors, like the hedge fund manager Daniel S. Loeb
In return, Blue Bottle will be able to buttress its expansion plans across North America and Asia, particularly in Japan and South Korea.
With SoftBank and its Vision Fund ready to invest as much as $10 billion, the Japanese technology giant wants
a discount of roughly 30 percent from Uber’s most recent valuation of $70 billion, according to The Journal
Mr. Trump said he would support legislation to protect the young immigrants known as Dreamers
from deportation if it were accompanied by a “massive” border security upgrade.
But the Swiss food giant is aiming higher with its newest deal: buying a majority
stake in Blue Bottle Coffee, part of the vanguard of so-called third wave coffee.
Taylor Palmer, an analyst at the research firm IBISWorld, says that such companies offer higher-priced products that customers can regularly afford:
“Affordable luxury brands like Blue Bottle are pricing their coffee high enough
that consumers feel like they’re splurging, but low enough that that splurge can be rolled up into their weekly budget.”
Worth noting: Blue Bottle was advised by JPMorgan Chase, the only bank to work on the transaction.
• A way to shore up its North American market, where it has struggled with mediocre growth in sales
• A freshening of its product line while under pressure from investors, like the hedge fund manager Daniel S. Loeb
In return, Blue Bottle will be able to buttress its expansion plans across North America and Asia, particularly in Japan and South Korea.
With SoftBank and its Vision Fund ready to invest as much as $10 billion, the Japanese technology giant wants
a discount of roughly 30 percent from Uber’s most recent valuation of $70 billion, according to The Journal
Mr. Trump said he would support legislation to protect the young immigrants known as Dreamers
from deportation if it were accompanied by a “massive” border security upgrade.
But the Swiss food giant is aiming higher with its newest deal: buying a majority
stake in Blue Bottle Coffee, part of the vanguard of so-called third wave coffee.