UNICEF developed the Meena Communication Initiative (MCI) as a mass communication project aimed at changing perceptions and behaviour that hamper the survival, protection and development of girls in South Asia.
Following eight years of extensive research in the region since the initial conceptualization, UNICEF launched the Meena Communication Initiative in September 1998. The name Meena is one that spans the different cultures in the region, and a cast of carefully researched characters has been created for Meena's family and community. The Meena stories are entertaining and fun, but also reflect the realities of girls' lives in South Asia. The stories revolve around the adventures of Meena, her brother Raju, her pet parrot Mithu, and members of her family and village community.
Following eight years of extensive research in the region since the initial conceptualization, UNICEF launched the Meena Communication Initiative in September 1998. The name Meena is one that spans the different cultures in the region, and a cast of carefully researched characters has been created for Meena's family and community. The Meena stories are entertaining and fun, but also reflect the realities of girls' lives in South Asia. The stories revolve around the adventures of Meena, her brother Raju, her pet parrot Mithu, and members of her family and village community.
Category
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Short film