Black Friday online sales are 3.5 billion
According to Business Insider, Black Friday is already turning out to be a win, with sales up to $3.5 billion as of Friday morning. But the catch is that most shoppers aren't lining up outside retail locations for deals after Turkey Day. The 3.5 billion dollars in sales were made on Thanksgiving, online. Reports say that online holiday sales have increased by 18% since 2016.