Fight Club is a movie about anti-consumerism that has more product placement in it than most are willing to concede. Some of the biggest scenes involve IKEA, Starbucks, and more big-name brands. However, this is just one way the movie goes about making its main point: that we are not and will never be the contents of our wallet. More pessimistically, we’re probably never going to be a truly great generation since we don’t have a uniting event bringing us together. The movie is also about how men often don’t have a place where they can be themselves the way women can, and while it’s a man’s world, they need a safe space just as much as a woman will. “We’re the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars, but we won’t. We’re slowly learning that fact. And we’re very, very pissed off.”
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