The Instant Pot became a viral sensation thanks to word-of-mouth marketing and its status as an Amazon bestseller. The multicooker costs around $100 and does nearly everything — except for run a strong marketing campaign. The company is more focused on putting resources into a good product, which clearly isn't damaging the Instant Pot reputation. Mic’s Alexis Kleinman spoke with the creator and CEO of the company to learn more about the company’s business model.
Category
😹
Fun