How corporations cross cultures: A little empathy goes a long way

Name: How corporations cross cultures: A little empathy goes a long way
Uploaded: 2019-02-27T13:25:49+00:00
Duration: 5 min 10 s
Channel: The Economist
Description: IF companies want to go global, they need to understand the values and aspirations of local consumers, argue Kai Hammerich and Richard Lewis in their new book "Fishes Can't See Water". For more video content from The Economist visit our website: http://econ.st/191OBE8

The Economist

IF companies want to go global, they need to understand the values and aspirations of local consumers, argue Kai Hammerich and Richard Lewis in their new book "Fishes Can't See Water". For more video content from The Economist visit our website: http://econ.st/191OBE8

Recommended