Report: Amazon’s US audience for Prime Video is Around 26 million The number can be found in internal documents the Reuters has reportedly obtained on Amazon. The documents also reveal how many new subscribers a particular TV show or movie drew to Amazon. For instance, The Man in the High Castle had 8 million US viewers in early 2017, while bringing in "1.15 million new subscribers worldwide." In total, Amazon's top shows brought in 5 million new subscribers to its Prime shopping club by early 2017. Analysts at JPMorgan pegged Amazon to spend around $4.5 billion on content in 2017.
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