FT Weekend | Experience a different world | Behind the scenes
This short film goes behind the scenes and explores the making of the FT Weekend 'Experience a different world' campaign. Featuring interviews with the Editor, the marketing team and Deputy CEO, the film touches on the commercial objectives, the research that informed the campaign and the thinking behind the creative approach.
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For more video content from the Financial Times, visit http://www.FT.com/video
Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k
Twitter https://twitter.com/ftvideo
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