Alice Merton got her first exposure in the USA with her song "Roots" or "NO Roots" as the music for the 2018 MINI Cooper Countryman Commercial that ran during the 2018 Super Bowl in the USA. The Agency of Pereira & O'Dell translated 'No Roots' to mean more big adventures, family and friends traveling, making memories together, fun weekends and more of what matters.
The Promotion was titled: "The Get in Get More Sales Event" with the tagline “More of What Matters” it ended 04/02/2018
Song: No Roots - by Alice Merton
The Promotion was titled: "The Get in Get More Sales Event" with the tagline “More of What Matters” it ended 04/02/2018
Song: No Roots - by Alice Merton
Category
📺
TV