I know that there are a handful of you that are probably also trying to run media accounts or create brands in a similar way to Dose of Society, so I think that

I know that there are a handful of you that are probably also trying to run media accounts or create brands in a similar way to Dose of Society, so I think that the bit on running your brand as a service-based business and then making it an advertising-based business afterwards would be very interesting and beneficial. In the same way that I created VaynerMedia (a service-based business) and then bought PureWow (an advertising-based business) afterwards. Watch what I do, not what I say ;)