Insane wait in line for discounts at Build-A-Bear

Families and children waited for up to 10 hours on end outside Build-A-Bear stores across the US, Canada and the UK on July 12. Lines snaked inside malls as the popular DIY store launched a today-only "Pay Your Age" deal, meaning that parents pay an amount equivalent to their child's age. At as low as US$1 a bear for children below a year old, the promotion is a more than attractive draw as a single toy normally retails for at least US$25. The promotion attracted crowds so extreme the stores had to close its lines and turn shoppers away. Build-A-Bear later issued a statement on Twitter that they thank everyone for their patience and support, and that they will be distributing vouchers to guests for a future purchase.