Best seller Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any
Clik here https://newforyou.space/?book=013702133X
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria s Secret Stores as well as on several P&G brands. --Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria s Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really works--and make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors decades of research and consulting, their cutting-edge work in Wharton s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500 s fastest-growing companies. Whether you re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it--now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion--and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees,
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria s Secret Stores as well as on several P&G brands. --Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria s Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really works--and make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors decades of research and consulting, their cutting-edge work in Wharton s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500 s fastest-growing companies. Whether you re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it--now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion--and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees,
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