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Converse recently held an event to commemorate its announcement for the upgrade to the iconic Chuck Taylor: the Chuck II. Along with the new product, the Boston-based company had the opportunity to show off its newest headquarters, located in Lovejoy Wharf. The space, meant to “celebrate creativity,” is spread across nine floors which includes an archive of curated Converse products, a wellness floor with health facilities and training rooms, communal sectors for all employees and more. Within the building is also a Converse Rubber Tracks permanent location — an in-house studio where artists can utilize the equipment and record their work for free. The aesthetic and flow of each area of the new headquarters is most befitting of Converse’s heritage and significance in the industry, so be sure to take a look at the Spaces video above and let us know what you think of the vast new home for Converse.
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Converse recently held an event to commemorate its announcement for the upgrade to the iconic Chuck Taylor: the Chuck II. Along with the new product, the Boston-based company had the opportunity to show off its newest headquarters, located in Lovejoy Wharf. The space, meant to “celebrate creativity,” is spread across nine floors which includes an archive of curated Converse products, a wellness floor with health facilities and training rooms, communal sectors for all employees and more. Within the building is also a Converse Rubber Tracks permanent location — an in-house studio where artists can utilize the equipment and record their work for free. The aesthetic and flow of each area of the new headquarters is most befitting of Converse’s heritage and significance in the industry, so be sure to take a look at the Spaces video above and let us know what you think of the vast new home for Converse.
For up-to-date news and more: http://HYPEBEAST.com
View more HYPEBEAST videos: http://YOUTUBE.com/user/HypebeastTV
Stay connected with us on your favorite social media platform:
http://FACEBOOK.com/hypebeast
http://TWITTER.com/hypebeast
http://TUMBLR.com/tagged/hypebeast
http://PINTEREST.com/hypebeast
http://INSTAGRAM.com/hypebeast
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