Adidas CEO Talks Company's Partnership With Amazon
According to Adidas CEO Kasper Rorsted, the brand is looking at possibly expanding the relationship it has with Amazon. In an interview with Business Insider, Rorsted says, "Our e-commerce strategy is all about us connecting directly to the consumer. That's the most important part." Amazon's dominance in the US e-commerce market makes it hard to ignore, but Rorsted adds that Adidas currently has a "good partnership" with it.