Toyota Hopes To Expand Corolla Audience

CARMEL-BY-THE-SEA, Calif. — The Toyota Corolla, a perennial top seller among light vehicles in the U.S., is on the way with a new platform and feisty personality. The brand will need that feistiness — and some shrewd advertising — in a U.S. market where car sales are on track to fall for a fifth straight year. It has been a tough stretch that has seen car nameplates such as the Ford Taurus, Fusion and Chrysler 200 get discontinued.