Opinion and analysis editor Brooke Masters talks readers through the essentials for a successful contribution to the FT's opinion pages
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► Try the Financial Times for 4 weeks for just £1. Start your trial now - http://bit.ly/2ry7Tkz
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs
For more video content from the Financial Times, visit http://www.FT.com/video
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