Just as the roots run deep in the James Bond-Aston Martin relationship, so too is the crossover marketing potential between the two. For as long as 007 is mentioned, Aston Martin is never too far behind. We’ve seen the fruits that have sprouted from this relationship over the years. Now, we can add one more to the basket in the form of a new special edition Aston Martin, called the DBS Superleggera On Her Majesty’s Secret Service Edition. Excuse the obscenely long name of the SE since it pays tribute to the sixth James Bond movie of the same name. It just so happens that On Her Majesty’s Secret Service — the first Bond movie that didn’t star Sean Connery — is celebrating its 50th anniversary this year, and what better way to commemorate that milestone than by rolling out a 50-piece unit that’s inspired by the Aston that starred in the movie, the 1969 Aston Martin DBS. Unfortunately, the Aston Martin DBS Superleggera On Her Majesty’s Secret Service Edition is only available in the U.K. Each model carries a starting price of £300,007.00, with first deliveries to starting the fourth quarter of this year. In case you’re wondering, Aston did add the £7 for gimmick’s sake. The total price converts to almost $380,000 based on current exchange rates.
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