Full E-book MM3 (with CourseMate Printed Access Card) (Engaging 4ltr Press Titles in Marketing)

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Paperback. Pub Date: 2012 Pages: 256 Publisher: Cengage Learning Created by the continuous feedback of a student-tested. For faculty-Approved Process MM. 3e uses a visually appealing succinct approach. Tear-out review cards for students and instructors. and a consistent online offering with CourseMate s eBook and interactive digital tools to focus on the core concepts and applications of today s marketing management. This engaging solution is available at a value-based price with an exciting approach that s proven to increase retention and outcomes. MM. 3e employs an integrated marketing management framework using new and proven learning features to detail key concepts. while useful exhibits and graphics further describe key principles. This magazine-style book incorporates the latest statistics as well as new coverage that highlights the importance of social media as well a...