Is “Get Woke, Go Broke” a Myth?

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Sources:

James Allsup’s Video: https://www.youtube.com/watch?v=HUofUy45uJo&
Independent Man’s video: https://www.youtube.com/watch?v=z_SuVReVB1g
Jonathan Pageau’s video: Symbolism & Propaganda in Popular Culture: https://www.youtube.com/watch?v=soh-3jiHq4s&