A Muslim woman is attempting to shake up the modelling industry with the world’s first ‘modest modelling agency.’ Shannie Hammouda, from London, UK, has combined her passion for fashion with her modest lifestyle to create UMMA Models. Launched in 2017, the London-based agency works predominantly – though not exclusively – with Muslim women, who want to get into modelling without compromising their modesty. The agency, which Shannie runs with her best friend and Head Of Casting Nadia Harrak, looks to support the models on its books, with special provisions such as being given time to pray or not being left alone with a man. UMMA currently has around 60 models on its roster and largely attracts “religious models,” including Jewish and Christian models.
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