Not Local Enough

A challenge for many multinational and international brands, businesses, organisations and institutions branching out into new marketplaces is how to retain their identity and the DNA of their brand while also finding a way to speak directly and appropriately to the local audience.

In today's daily LinkedIn video from APV, Harry Pang - Head of New Business and Content development shares his insights on how APV solves this challenge on a daily basis and how you can better adapt international stories for a local market.