Strategic Management of Technological Innovation (Irwin Management) Review

  • 5 years ago
https://ebookunlimited.space/?book=1259539067
Analyze. Formulate. Implement. Melissa Schilling s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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