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How do mass media help shape our economic, cultural, political, and personal worlds?This provocative new edition of Gender, Race, and Class in Media engages you in critical media scholarship by encouraging you to analyze your own media experiences and interests. You will explore some of the most important forms of today's popular culture--including the internet, social media, television series, films, music, and advertising--in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. You not only develop a comprehensive understanding of the media culture and communication processes, but also learn how media can be used to subvert prevailing narratives that reinforce the status quo.New to the Fifth Edition: Two new editors, Bill Yousman and Lori Bindig Yousman, have joined the editorial team of this bestselling book and bring a fresh perspective on critical media studies.Twenty-seven readings in the Fifth Edition are either new or substantially updated to reflect the rapid evolution of the field and to provide you with texts on current media.Revised section introductions highlight key concepts and identify compelling connections between the readings to provide you with a comprehensive critical introduction to media studies.
How do mass media help shape our economic, cultural, political, and personal worlds?This provocative new edition of Gender, Race, and Class in Media engages you in critical media scholarship by encouraging you to analyze your own media experiences and interests. You will explore some of the most important forms of today's popular culture--including the internet, social media, television series, films, music, and advertising--in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. You not only develop a comprehensive understanding of the media culture and communication processes, but also learn how media can be used to subvert prevailing narratives that reinforce the status quo.New to the Fifth Edition: Two new editors, Bill Yousman and Lori Bindig Yousman, have joined the editorial team of this bestselling book and bring a fresh perspective on critical media studies.Twenty-seven readings in the Fifth Edition are either new or substantially updated to reflect the rapid evolution of the field and to provide you with texts on current media.Revised section introductions highlight key concepts and identify compelling connections between the readings to provide you with a comprehensive critical introduction to media studies.
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