How to personalize in Salesforce Marketing Cloud with Eliot Harper

*** Apologies for the background noise. The beautiful location comes at a price. :-) ***

Interview with Eliot Harper, Salesforce Marketing Cloud MVP, by Anthony Lamot , CEO @ DESelect (https://deselect.io). In the interview, we explore topics such as implementing Salesforce Marketing Cloud, what to do after, experimenting in an agile way, personalization, targeting and segmentation. We even discuss the new announcement of Salesforce regarding their CDP, as well as third-party tools for SFMC.