[Read] The Mobile Commerce Revolution: How to Capitalize on the Intersection of Mobile Marketing
https://micin-seller.blogspot.co.uk/?book=0789751542
Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" covered in other books on the topic. "The Mobile Commerce Revolution" covers "everything" you need to know to capitalize on this immense new opportunity - from infrastructure to culture, strategy to tactics. Authored by Tim Hayden, one of the mobile's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experience to help you:Capture rapidly shifting end-user behavior in your mobile marketing plansEffectively integrate mobile with your existing media and business operationsImplement the right infrastructure, and evolve it to reflect emerging trendsMake the internal cultural changes required to fully leverage the mobile commerce opportunityUnderstand the new playing field of carriers, device OEMs, developers, and agenciesDiscover which mobile tactics are actually influencing marketing/purchase behaviorIdentify crucial regional differences, generational behaviors, and usage patternsPreview the future of mobile commerce and mobile payments, from NFC/RFID to retinal scans and augmented realityLeverage powerful savings and efficiencies that go way beyond smartphones and tablets -- including digital smart signage, customer service/CRM systems, point-of-sale solutions, and in-home/in-store systemsAlong the way, Hayden presents incisive interviews with pioneers in mobile technology innovation, from Foursquare founder Dennis Crowley to Invodo's Jim Keeler, the former CTO if AT&T Wi-Fi Services. If you're making decisions about mobile commerce, no other guide offers as much expert, actionable insight.
Mobile commerce has reached and passed its tipping point: more than 50% of the U.S. population now owns smartphones. But mobile commerce is about much more than just the "location-based strategies" covered in other books on the topic. "The Mobile Commerce Revolution" covers "everything" you need to know to capitalize on this immense new opportunity - from infrastructure to culture, strategy to tactics. Authored by Tim Hayden, one of the mobile's pioneering thought leaders, this actionable guide is packed with brand-new case studies from both small businesses and large brands. Hayden shares his immense experience to help you:Capture rapidly shifting end-user behavior in your mobile marketing plansEffectively integrate mobile with your existing media and business operationsImplement the right infrastructure, and evolve it to reflect emerging trendsMake the internal cultural changes required to fully leverage the mobile commerce opportunityUnderstand the new playing field of carriers, device OEMs, developers, and agenciesDiscover which mobile tactics are actually influencing marketing/purchase behaviorIdentify crucial regional differences, generational behaviors, and usage patternsPreview the future of mobile commerce and mobile payments, from NFC/RFID to retinal scans and augmented realityLeverage powerful savings and efficiencies that go way beyond smartphones and tablets -- including digital smart signage, customer service/CRM systems, point-of-sale solutions, and in-home/in-store systemsAlong the way, Hayden presents incisive interviews with pioneers in mobile technology innovation, from Foursquare founder Dennis Crowley to Invodo's Jim Keeler, the former CTO if AT&T Wi-Fi Services. If you're making decisions about mobile commerce, no other guide offers as much expert, actionable insight.