• 4 years ago
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Travel Marketing Tips & Strategy

Making travel arrangements online is most common among the 25 to 34 year old demographic, with 57 percent of individuals within this group having made travel arrangement purchases (eg transport tickets, car hire) online in 2019.

Make sure that the content on your site is relevant to your target audience

Check with your data analytics package to track user engagement, how they get to your site, what content they consume, how long they stay for etc.

Reviews and ratings - Make sure to include this on your home page as well as other important travel webpages because most say that they check reviews and ratings before booking travel, particularly hotels and accommodation online



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