Giorgio Armani held its Milan Fashion Week show behind closed doors Sunday after Italy announced a spike in coronavirus cases and imposed lockdown measures in some areas.
Italy has confirmed 152 cases of the virus, including three deaths linked to it, and has imposed travel and movement restrictions for tens of thousands of residents in several northern towns.
Most of Italy’s cases are centred around Codogno, about 70 kilometres (43 miles) southeast of Milan.
Anxiety over the outbreak -- which has killed more than 2,400 and infected some 80,000 people, mostly in China -- crept onto the catwalk as Milan closed its five-day fashion week on Sunday. Giorgio Armani said it would hold its womenswear show to an empty room as a precaution.
“The decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces,” the brand said in a statement on Saturday.
The show, scheduled for 1600 GMT Sunday, was livestreamed on its website, Instagram and Facebook pages instead.
Elsewhere at Milan Fashion week Italian designer Laura Biagiotti cancelled her show, while some attendees donned face masks.
The decision was praised by some. “I am happy that Giorgio Armani today has decided, together with the Biagiotti line... not to do the parades in the usual way but to do them behind closed doors,” said fashion critic Eva Desiderio.
Watch to see the full runway show
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Italy has confirmed 152 cases of the virus, including three deaths linked to it, and has imposed travel and movement restrictions for tens of thousands of residents in several northern towns.
Most of Italy’s cases are centred around Codogno, about 70 kilometres (43 miles) southeast of Milan.
Anxiety over the outbreak -- which has killed more than 2,400 and infected some 80,000 people, mostly in China -- crept onto the catwalk as Milan closed its five-day fashion week on Sunday. Giorgio Armani said it would hold its womenswear show to an empty room as a precaution.
“The decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces,” the brand said in a statement on Saturday.
The show, scheduled for 1600 GMT Sunday, was livestreamed on its website, Instagram and Facebook pages instead.
Elsewhere at Milan Fashion week Italian designer Laura Biagiotti cancelled her show, while some attendees donned face masks.
The decision was praised by some. “I am happy that Giorgio Armani today has decided, together with the Biagiotti line... not to do the parades in the usual way but to do them behind closed doors,” said fashion critic Eva Desiderio.
Watch to see the full runway show
Follow STYLE on:
https://www.scmp.com/magazines/style
https://www.facebook.com/scmpstyle
https://www.instagram.com/scmp_style
https://www.twitter.com/scmp_style
https://www.youtube.com/c/SCMPStyle
https://www.dailymotion.com/scmp_style
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