Facebook announced today that it would be completely rebranding the wallet for its long-anticipated cryptocurrency—perhaps in an attempt to shake off its troubled reputation. “Today, we’re excited to introduce Novi—the new name and brand for the digital wallet that will help people send and hold Libra digital currencies,” said Novi’s head, David Marcus, in a company blog post earlier today. “While we’ve changed our name from Calibra, we haven’t changed our long-term commitment to helping people around the world access affordable financial services.”
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