Starbucks to roll out drive-through outlet in India
Eight years after entering India, Starbucks Coffee Co. is rolling out its first drive-through outlet in India. As part of its post-Covid-19 strategy, the Tata Starbucks joint venture plans to open about a (dozen drive-through outlets in India in a year.)
As consumers stay away from eating out amid fears of spiralling coronavirus cases in India, quick-service-restaurants such as McDonald’s, KFC and Burger King are ramping up and scouting for drive-through locations in the country
(India currently has only about 100 drive-through points), even decades after the fast-food concept started in the country. Companies are even trying to convert various existing restaurants into drive-through outlets. The McDonald’s franchisee for north and east India operates 29 drive-through restaurants, now with physical barriers at the drive-through windows and contactless experience.
Navin Gurnaney, CEO of Tata Starbucks said that the value of social distancing and hygiene are going to see an increasing importance in day to day lives and the new store fits perfectly with the norms of social distancing and encourages people to engage with the Starbucks brand in a safe way.
As consumers stay away from eating out amid fears of spiralling coronavirus cases in India, quick-service-restaurants such as McDonald’s, KFC and Burger King are ramping up and scouting for drive-through locations in the country
(India currently has only about 100 drive-through points), even decades after the fast-food concept started in the country. Companies are even trying to convert various existing restaurants into drive-through outlets. The McDonald’s franchisee for north and east India operates 29 drive-through restaurants, now with physical barriers at the drive-through windows and contactless experience.
Navin Gurnaney, CEO of Tata Starbucks said that the value of social distancing and hygiene are going to see an increasing importance in day to day lives and the new store fits perfectly with the norms of social distancing and encourages people to engage with the Starbucks brand in a safe way.
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