Burger King Belgium Is Begging Michelin to Give It a Star
Kevin Derycke, CEO of Burger King Belgium, wrote a letter "for the attention of the Michelin Guide inspectors.".How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don't have to book three months ahead?, Kevin Derycke, CEO of Burger King Belgium.The letter concludes by asking "We deserve that little star, don't you think?".However, the answer is far from a resounding, "Definitely!".To accompany the campaign, Burger King Belgium has also created a Change.org petition.And as of this writing, only 387 people have been willing to attach their name to the idea