SaaS Churn, with Val Geisler [SaaS Boss Episode 46]
- 4 years ago
In this episode I interview Val Geisler and we talk about the impact of customer churn on your SaaS business.
Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, CX, and digital strategy to her clients every day.
We discuss:
- How to start analyzing SaaS customer churn metrics
- The generally acceptable annual churn rate for SaaS companies
- How the dinner party strategy can help you onboard customers
- How to use successfully use videos in your welcome email
Resources
Garrett on Twitter: https://twitter.com/gmehrguth
Garrett on LinkedIn: https://www.linkedin.com/in/garrettmehrguth/
What are your takeaways from this episode? Comment to let me know!
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CONNECT WITH ME: ...
+ Linkedin (networking): https://www.linkedin.com/in/natalialuneva/
+ Join Facebook SaaS Boss community: https://www.facebook.com/groups/saasboss/
+ Twitter: https://twitter.com/Natalie_Luneva
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SUBSCRIBE to be the first to know about the latest SaaS Boss podcast episode: http://www.youtube.com/channel/UC0YeCXu80vRXntkrIP_eqqw?sub_confirmation=1
Apple Podcasts: https://podcasts.apple.com/us/podcast/saas-boss/id1501069592
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ABOUT Natalie:
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Hi, I’m Natalie Luneva
I am a growth and team performance coach to SaaS founders. I have worked with more than 100 companies. Drawing from my 10+ years of marketing and team leadership experience, I help bootstrapped SaaS founders scale their startups, get unstuck, and grow as successful leaders.
If you want to grow your SaaS business, visit my website: https://www.natalieluneva.com/ and schedule a free 30-minute discovery call. In this time, we’ll discuss your biggest challenges and explore opportunities to overcome them!
Val Geisler is the founder and CEO (that's Chief Email Officer for the rest of you nerds out there) of Fix My Churn. With an obsession for customer communication, Val spent over a decade inside companies from non-profits to 7-figure businesses to tech startups. She brings her background in content creation, CX, and digital strategy to her clients every day.
We discuss:
- How to start analyzing SaaS customer churn metrics
- The generally acceptable annual churn rate for SaaS companies
- How the dinner party strategy can help you onboard customers
- How to use successfully use videos in your welcome email
Resources
Garrett on Twitter: https://twitter.com/gmehrguth
Garrett on LinkedIn: https://www.linkedin.com/in/garrettmehrguth/
What are your takeaways from this episode? Comment to let me know!
_________________________________
CONNECT WITH ME: ...
+ Linkedin (networking): https://www.linkedin.com/in/natalialuneva/
+ Join Facebook SaaS Boss community: https://www.facebook.com/groups/saasboss/
+ Twitter: https://twitter.com/Natalie_Luneva
_________________________________
SUBSCRIBE to be the first to know about the latest SaaS Boss podcast episode: http://www.youtube.com/channel/UC0YeCXu80vRXntkrIP_eqqw?sub_confirmation=1
Apple Podcasts: https://podcasts.apple.com/us/podcast/saas-boss/id1501069592
_________________________________
ABOUT Natalie:
_________________________________
Hi, I’m Natalie Luneva
I am a growth and team performance coach to SaaS founders. I have worked with more than 100 companies. Drawing from my 10+ years of marketing and team leadership experience, I help bootstrapped SaaS founders scale their startups, get unstuck, and grow as successful leaders.
If you want to grow your SaaS business, visit my website: https://www.natalieluneva.com/ and schedule a free 30-minute discovery call. In this time, we’ll discuss your biggest challenges and explore opportunities to overcome them!