"About a quarter of the global population is a gamer, yet the needs for gamers in home furnishings are often ignored." IKEA press release.
To fill the dissatisfied gamers, the famous Swedish furniture brand has decided to enter the gaming furniture market.
IKEA has established a partnership with Asus Republic of Gamers (ROG).
The goal : Provide gamers both comfort and ergonomics to increase their performance, and all this at affordable prices!
IKEA will initially sell around 30 items (furniture and accessories).
The Swedish giant will first introduce its new range in China, in February 2021, before expanding it to the rest of the world, in October 2021.
China was not a random choice: In this country, the gaming market is in full expansion.
In fact, the products will be developed at the IKEA product development center in Shanghai.
In order to best meet
the needs of gamers,
the specialists are
collaborating with
professional gamers.
Gamers have always dreamed of the ideal gaming space: a space that is both comfortable and functional, allowing total immersion in the games.
"Rog has many years of experience in designing innovative solutions for the gaming community, and we aren't strangers to gaming environments.
We believe that the synergies resulting from this collaboration with Ikea, an expert in home design, will allow gamers to create the comfortable gaming space they have always dreamed of at home." Kris Huang, General Manager of Gaming Accessories at Rog.
This is not the first time that IKEA has partnered with other companies to develop its clientele: it had already entered the field of home systems and augmented reality with Sonos.
To fill the dissatisfied gamers, the famous Swedish furniture brand has decided to enter the gaming furniture market.
IKEA has established a partnership with Asus Republic of Gamers (ROG).
The goal : Provide gamers both comfort and ergonomics to increase their performance, and all this at affordable prices!
IKEA will initially sell around 30 items (furniture and accessories).
The Swedish giant will first introduce its new range in China, in February 2021, before expanding it to the rest of the world, in October 2021.
China was not a random choice: In this country, the gaming market is in full expansion.
In fact, the products will be developed at the IKEA product development center in Shanghai.
In order to best meet
the needs of gamers,
the specialists are
collaborating with
professional gamers.
Gamers have always dreamed of the ideal gaming space: a space that is both comfortable and functional, allowing total immersion in the games.
"Rog has many years of experience in designing innovative solutions for the gaming community, and we aren't strangers to gaming environments.
We believe that the synergies resulting from this collaboration with Ikea, an expert in home design, will allow gamers to create the comfortable gaming space they have always dreamed of at home." Kris Huang, General Manager of Gaming Accessories at Rog.
This is not the first time that IKEA has partnered with other companies to develop its clientele: it had already entered the field of home systems and augmented reality with Sonos.
Category
🎮️
Gaming