Hershey's Found a Surprising Connection Between the Pandemic and...S'mores?

S'mores are a classic comfort food, and they've got alot to do with why Hershey's sales during the pandemic have increased.Sales of Hershey chocolate bars rose by 40-50% in communities that had higher numbers of coronavirus cases.Apparently when people were locked down, they made a lot more s'mores.As a result, Hershey started using case counts to determine where it should spend its advertising dollars.They also switched their ad imagery to show people making s'mores in isolated settings instead of groups. .Last fall, Hershey said every American had already made, on average, two S'mores since the pandemic began.It was the biggest s'mores season we've ever had, Kristen Riggs,Hershey's Chief Growth Officer