YouTube to Ban Several Types of Advertisers From Prominent Spot on Its Homepage
YouTube to Ban Several
Types of Advertisers, From Prominent Spot
on Its Homepage.
Axios first reported that the
video-streaming platform will
ban certain ads.
Companies related to gambling,
alcohol, prescription drugs and
political ads will not be allowed
to advertise on the site's masthead. .
The masthead is displayed at the
top of its homepage and apps.
CNN Business reports that this marks
the second big change to YouTube's
masthead policies in less than a year. .
In November, the platform
banned advertisers from
reserving the spot for a full day.
YouTube's policies have come under
intense scrutiny in recent years,
particularly around its approach to
misinformation and hate speech. .
Last year, YouTube, Facebook and
Twitter agreed to an audit of their
policies regarding harmful content
after pressure from advertisers.
Google also announced a moratorium on political ads in the buildup to last year's U.S. presidential election.
The moratorium was expanded
following the U.S. Capitol riots
before being lifted in February
Types of Advertisers, From Prominent Spot
on Its Homepage.
Axios first reported that the
video-streaming platform will
ban certain ads.
Companies related to gambling,
alcohol, prescription drugs and
political ads will not be allowed
to advertise on the site's masthead. .
The masthead is displayed at the
top of its homepage and apps.
CNN Business reports that this marks
the second big change to YouTube's
masthead policies in less than a year. .
In November, the platform
banned advertisers from
reserving the spot for a full day.
YouTube's policies have come under
intense scrutiny in recent years,
particularly around its approach to
misinformation and hate speech. .
Last year, YouTube, Facebook and
Twitter agreed to an audit of their
policies regarding harmful content
after pressure from advertisers.
Google also announced a moratorium on political ads in the buildup to last year's U.S. presidential election.
The moratorium was expanded
following the U.S. Capitol riots
before being lifted in February